Guide · The Boss
This is the one that brings you clients. The Boss writes the script and tells you exactly what to film — your job is to get it made. There are three ways to do that, and one of them is handing it to someone else.
Everything you need to make the video is already written for you.
Log in at app.homebossai.com and open Approvals. Read it properly — it's your name and face on this, and you know your town better than we do. Change anything that isn't right.
That copies the whole thing to your clipboard. Paste it somewhere you can get at it — a note, a doc, an email to yourself.
The shot list tells you what to film and where each piece goes in the video. It's the difference between driving around your town hoping you get something useful and knowing exactly what you need.
Script and shot list in one place. If you end up handing this to an editor at Stage 5, those two documents are the brief — you'll send them along with your footage.
Two choices, and they're independent: who's on screen, and who assembles it.
| Your avatar reads it | You read it on camera | |
|---|---|---|
| Tool | HeyGen Studio | Riverside |
| Cost | $29/month | $29/month |
| B-roll from | You film it | Riverside generates it — 4 to 6 clips included |
| Best if | You don't want to be on camera, or don't want to do takes | You're comfortable on camera and want it to be genuinely you |
The money is identical. Pick on whether you want to be filmed, not on price.
Someone has to put the pieces together — drop the b-roll in, add the titles, trim the pauses, export it. That's either you or an editor.
| You assemble it | Hand it to an editor | |
|---|---|---|
| Money | $0 extra | $100–150 per video |
| Your time | 1 to 2 hours | About 20 minutes to package and send |
| You still do | Everything | Film the b-roll, record the talking parts, send it off |
This video is the one that brings you clients — the agents seeing real results from it are publishing consistently, not occasionally. A video that exists beats a better one you never finished.
If you know you won't sit down and edit for two hours a month, don't plan to. Budget the $100–150 and spend your time on the part only you can do: knowing your town and being in it.
Far less than you think. The trick in this stage saves you most of the work.
A twenty-minute video does not need twenty clips. Watch how the agents doing this well actually do it: they put up one background — a map of the area, or a skyline shot — and leave it on screen for a minute or two while they talk.
Four to six pieces of b-roll usually cover an entire video. If you were dreading a weekend of filming, you weren't wrong to dread that — you just don't have to do it.
The shot list separates what has to be local — the actual downtown, the actual park — from what's generic and could be anything. Only the local ones need you.
Riverside generates b-roll for you, and four to six clips come with your plan. Beyond that there may be an extra cost — you'll see it before you spend it, and with the map trick above you probably won't reach it.
HeyGen doesn't generate b-roll, so this part is yours. Your phone is fine — modern phones shoot better video than most cameras did five years ago.
One afternoon covers it: drive the route on the shot list, stop at four or five places, film 20 to 30 seconds at each. Hold the phone steady and horizontal. Don't zoom while filming.
A still image works too — a map of your area, a photo of the courthouse, a skyline. It doesn't have to move.
Film it yourself, or use images you own. Don't pull photos or clips off the internet — even ones that look free usually aren't, and it's your name on the video.
Avoid filming children, and don't film people close enough to be identified without asking them.
One folder per video, named for the city. If you hand this to an editor, that folder plus your script and shot list is the whole package.
Follow whichever block matches what you chose in Stage 2.
1. Sign in at heygen.com and open AI Studio → create a new video.
2. Paste your script in. Break it into scenes — one scene per section of the script, roughly a minute or two each. This is what lets you cut to b-roll later.
3. Pick your wide look for this one, not a tall one. City videos are wide, like a TV screen. (Your tall looks are for the daily short videos.)
4. Upload your b-roll under Media → Uploads. MP4 or MOV, up to 200MB per file.
5. Generate it and wait. A long video takes a while.
1. Sign in at riverside.fm and start a new recording.
2. Put the script on a second screen, or on your phone just above the camera so your eyes stay near the lens.
3. Record it in sections, not one long take. Stop between sections of the script. If you fluff a line, pause, take a breath and say the sentence again — you'll cut the bad one out later. Trying to nail twenty minutes in one take is why people give up.
4. Face a window or a lamp. Never have the bright light behind you.
Whichever you chose in Stage 2. Both are fine.
Cut the mistakes out first. Get a clean run of you talking before you add anything else.
Then drop your b-roll in at the points the shot list gives you. Remember: leave each one up for a minute or two rather than cutting constantly.
Add a title at the start — the city name — and your name and contact details at the end. Keep it plain.
Then stop. The temptation is to keep fiddling. Nobody watching cares about a transition. They care whether you told them something true about the town.
Send them four things, in one email:
1. Your recording — the talking footage.
2. Your b-roll folder.
3. The script you copied in Stage 1.
4. The shot list, which tells them where each b-roll clip goes.
Items 3 and 4 are the reason this costs $100–150 rather than $400. An editor guessing at structure is expensive; an editor following a plan is not. Don't send footage without them.
Tell them: city name for the opening title, your name and phone for the closing card, and roughly how long it should be. Then leave them alone.
We handle YouTube from here — title, description, playlist, publishing.
MP4, the highest quality option you're offered. Don't shrink it to save space — YouTube compresses it anyway and starting small only makes it worse.
Open Video in the left menu and upload it there. The title and description are already written and go with it.
It goes to your channel and into your Living In playlist automatically, so it chains to your other city videos.
Your YouTube channel must be phone-verified or YouTube will refuse it. That's a two-minute job at youtube.com/verify and it's covered in the YouTube setup guide. Do it before you upload, not after.
The agents getting real business out of this aren't making better videos than you. They're making them consistently. One city a month, every month, and in a year you own the search results for your area on the platform buyers actually use to decide where to live.
So pick the version you'll actually keep doing. If that means paying someone $100–150 to edit it, pay them. The expensive mistake isn't the editor — it's the three months where you meant to sit down and never did.